It involves food I LOVE storytelling You get actual recipe inspiration Is there anything not to love about the Food Love Stories campaign by Tesco?! I know it's not a new one, but I honestly think it's getting better with time. There's not many brands that are able to push a campaign for almost a year … Continue reading Why I’m loving Tesco’s Food Love Stories campaign
As autumn begins and summer officially draws to a close, I thought the first day of October would be the perfect time to take a look at some of the best PR stunts and campaigns we saw over the summer months. Here's some of my faves, what were some of yours? 1. 'Choose Me or … Continue reading The best PR campaigns of summer 2017
I might be almost 10 years late to the party, but this weekend I watched Hancock for the first time. The description on Netflix mentioned a 'boozy superhero' so I was expecting a Will Smith comedy classic...imagine my surprise when a PR guy turns up? This wasn't the first time this has happened; a few … Continue reading PR on the big screen: what lessons can we learn?
One year ago today I was just about to embark on an end of uni trip to Paris, celebrating getting 83% in my dissertation and finding out I'd landed my first post-grad job (thanks Timehop - my memory would be nothing without you). And it's true. A lot can happen in a year. I was inspired … Continue reading “A lot can happen in a year…”
Earlier this year, I was invited by Ulster Uni to speak on a panel at a Career Development Event to share my experience and advice for PR students...fast forward a bit and here I am, home from my first ever trip to Belfast and panel speaking experience (and still adjusting to not being the only … Continue reading Speaking at Ulster Uni’s Career Development Event & my advice for starting your PR career
The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does … Continue reading ‘PR personality’: do you have to be an extrovert to work in PR?
It's been a good month and a big bit since I last updated my lovely blog, but here I am! Since finishing my last PR job for a charity just before Christmas, I ate my weight in pigs in blankets, celebrated New Years in Venice (it was AMAZING, honestly one of the best trips of my … Continue reading Life as a Digital PR Executive
I feel like it was about 3 weeks ago I was writing my goals for 2016. Now, we're nearing the end of the year and have I lived out some of my goals? Yup, and more! Have my goals changed massively? Even bigger YUP, AND MORE. This blog post is all about learning curves and … Continue reading New Year, New Me…(10 out of 10 for cliché blog post title?)
Southampton Solent students have launched an initiative to create a digital PR textbook. They are asking PR professionals to help them by contributing chapters to a book that they aim to publish early in 2017. The class of second-year students were frustrated at the lack of any good, up-to-date books to help them, so they … Continue reading Solent Students Ask Industry Professionals to Help Create their Own Digital PR Textbook
The first instalment of my brand new blog series is here! I received an email from a Marketing & Events student this week, and she asked a question that I asked myself a lot throughout my time at university: “I am a second year Marketing & Events Management student. I was wondering if the experience … Continue reading THE PR Q&A: Experience over degree?