Southampton Solent students have launched an initiative to create a digital PR textbook. They are asking PR professionals to help them by contributing chapters to a book that they aim to publish early in 2017.
The class of second-year students were frustrated at the lack of any good, up-to-date books to help them, so they decided to create their own book that will give a clear explanation of the basics of digital PR and how to use social media. They hope that the book will be useful both to PR professionals and PR students.
To raise awareness about the book, the students created a website http://digitalprbook.com that gives more information about the project and provides a convenient way for PR professionals to bring their contribution to the writing process. They also plan to use the site to publicise the book and to allow readers to provide feedback.
“It’s great to see the students take such a proactive approach to learning about PR,” commented Mike Maynard, associate lecturer at Solent University. “Even the process of building the site and promoting the project has been tremendously beneficial as they have had the opportunity to work on a real project during the course.”
Contributors who would like to help with the project can visit the Digital PR Book website and submit a form to express their interest. The students are looking for submissions on a range of topics, including digital PR strategy, how to write for digital PR, search engine optimisation (SEO), and chapters covering tips for better digital PR.
For more information, visit digitalprbook.com.
Note from Live Love Laugh PR:
I think this is a fabulous idea from the 2nd year PR SSU Students – and I’m slightly jealous I left uni before the idea came about!
Like the 2nd year students, I also found a lack of resources for more ‘modern’ PR, like digital, so I really encourage PR pros with a digital background to get involved. The list of chapters the students are looking for can be found on their (fabulously designed) website.
Well done guys – and good luck!