SearchLove 2018: The Digital PR and Content Highlights

Originally posted on the Aira blog Last week, a few of us at Aira went to SearchLove London for two days to listen to some of the best speakers in digital marketing share their tips, insights, and results of their own research to take our understanding of the industry to the next level. It didn’t disappoint. Two … Continue reading SearchLove 2018: The Digital PR and Content Highlights

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Why there really is such a thing as bad PR (yes, even for the Kardashians)

Unless you were scrolling through Twitter with a blindfold on for the last couple of weeks, you'll have seen Kim K on your timeline. Probably more than once. The recent Kim K scandal I'm referring to, and what inspired this post, is the infamous 'appetite suppressing lollipop' palava we've seen unfold. Basically, she was endorsing … Continue reading Why there really is such a thing as bad PR (yes, even for the Kardashians)

What will AI really mean for the PR industry? (TL;DR – it won’t take your job)

If you asked me what Artificial Intelligence was two and a bit years ago, I would have looked at you with a slightly blank expression on my face. Similar to this emoji, in fact: 🤨. Earlier this week, I read this piece by Stephen Waddington on the topic of how AI will impact PR skills and … Continue reading What will AI really mean for the PR industry? (TL;DR – it won’t take your job)

Why I’m loving Tesco’s Food Love Stories campaign

It involves food I LOVE storytelling You get actual recipe inspiration Is there anything not to love about the Food Love Stories campaign by Tesco?! I know it's not a new one, but I honestly think it's getting better with time. There's not many brands that are able to push a campaign for almost a year … Continue reading Why I’m loving Tesco’s Food Love Stories campaign

PR on the big screen: what lessons can we learn?

I might be almost 10 years late to the party, but this weekend I watched Hancock for the first time. The description on Netflix mentioned a 'boozy superhero' so I was expecting a Will Smith comedy classic...imagine my surprise when a PR guy turns up? This wasn't the first time this has happened; a few … Continue reading PR on the big screen: what lessons can we learn?

Speaking at Ulster Uni’s Career Development Event & my advice for starting your PR career

Earlier this year, I was invited by Ulster Uni to speak on a panel at a Career Development Event to share my experience and advice for PR students...fast forward a bit and here I am, home from my first ever trip to Belfast and panel speaking experience (and still adjusting to not being the only … Continue reading Speaking at Ulster Uni’s Career Development Event & my advice for starting your PR career

‘PR personality’: do you have to be an extrovert to work in PR?

The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does … Continue reading ‘PR personality’: do you have to be an extrovert to work in PR?