SearchLove 2018: The Digital PR and Content Highlights

Originally posted on the Aira blog Last week, a few of us at Aira went to SearchLove London for two days to listen to some of the best speakers in digital marketing share their tips, insights, and results of their own research to take our understanding of the industry to the next level. It didn’t disappoint. Two … Continue reading SearchLove 2018: The Digital PR and Content Highlights

Advertisements

Why I’m loving Tesco’s Food Love Stories campaign

It involves food I LOVE storytelling You get actual recipe inspiration Is there anything not to love about the Food Love Stories campaign by Tesco?! I know it's not a new one, but I honestly think it's getting better with time. There's not many brands that are able to push a campaign for almost a year … Continue reading Why I’m loving Tesco’s Food Love Stories campaign

PR on the big screen: what lessons can we learn?

I might be almost 10 years late to the party, but this weekend I watched Hancock for the first time. The description on Netflix mentioned a 'boozy superhero' so I was expecting a Will Smith comedy classic...imagine my surprise when a PR guy turns up? This wasn't the first time this has happened; a few … Continue reading PR on the big screen: what lessons can we learn?

Speaking at Ulster Uni’s Career Development Event & my advice for starting your PR career

Earlier this year, I was invited by Ulster Uni to speak on a panel at a Career Development Event to share my experience and advice for PR students...fast forward a bit and here I am, home from my first ever trip to Belfast and panel speaking experience (and still adjusting to not being the only … Continue reading Speaking at Ulster Uni’s Career Development Event & my advice for starting your PR career

New Year, New Me…(10 out of 10 for cliché blog post title?)

I feel like it was about 3 weeks ago I was writing my goals for 2016. Now, we're nearing the end of the year and have I lived out some of my goals? Yup, and more! Have my goals changed massively? Even bigger YUP, AND MORE. This blog post is all about learning curves and … Continue reading New Year, New Me…(10 out of 10 for cliché blog post title?)

Solent Students Ask Industry Professionals to Help Create their Own Digital PR Textbook

Southampton Solent students have launched an initiative to create a digital PR textbook. They are asking PR professionals to help them by contributing chapters to a book that they aim to publish early in 2017. The class of second-year students were frustrated at the lack of any good, up-to-date books to help them, so they … Continue reading Solent Students Ask Industry Professionals to Help Create their Own Digital PR Textbook

How I found my first freelance client… and how YOU can too

When researching ‘how to find freelance clients’ I found the usual answers of ‘network, use social media and cold email local businesses’. Did I find my first ever freelance client through any of these means? No. My first freelance client was a local hairdresser who had just moved to Aylesbury (near to where I live) … Continue reading How I found my first freelance client… and how YOU can too

Yes, I may have disappeared off the blogger-sphere temporarily. But I did graduate with a First and get a PR job in the meantime…

Helllo there!! Yes, it's been forever. I do apologise. Ever a girl with an excuse or 10 on her hands, here is mine: I was doing this... With a bit of this... And this... Also a bit of this (but not much, obvs) But mainly a LOT of this...(curse you Pina Coladas, I wholly blame … Continue reading Yes, I may have disappeared off the blogger-sphere temporarily. But I did graduate with a First and get a PR job in the meantime…

PR Interview #12: Arianne Williams, Britain’s Best PR Student Blogger 2016

It's official - my reign as Britain's Best PR Student Blogger 2015 is over...but I couldn't see a better PR student (very nearly graduate!) than Arianne Williams to be this year's winner. I had a chat with her about her life as a PR student, her greatest achievements to date and her future as a … Continue reading PR Interview #12: Arianne Williams, Britain’s Best PR Student Blogger 2016