What will AI really mean for the PR industry? (TL;DR – it won’t take your job)

If you asked me what Artificial Intelligence was two and a bit years ago, I would have looked at you with a slightly blank expression on my face. Similar to this emoji, in fact: 🤨. Earlier this week, I read this piece by Stephen Waddington on the topic of how AI will impact PR skills and … Continue reading What will AI really mean for the PR industry? (TL;DR – it won’t take your job)

Advertisements

“A lot can happen in a year…”

One year ago today I was just about to embark on an end of uni trip to Paris, celebrating getting 83% in my dissertation and finding out I'd landed my first post-grad job (thanks Timehop - my memory would be nothing without you). And it's true. A lot can happen in a year. I was inspired … Continue reading “A lot can happen in a year…”

THE PR Q&A: Experience over degree?

The first instalment of my brand new blog series is here! I received an email from a Marketing & Events student this week, and she asked a question that I asked myself a lot throughout my time at university: “I am a second year Marketing & Events Management student. I was wondering if the experience … Continue reading THE PR Q&A: Experience over degree?

PR Interview #8: David Wilkes (aka, my dad!)

As you may know, the reason I started studying PR was because my Dad knew about the industry and reckoned I'd be good at it. Obviously, as a 17 year old who didn't enjoy being told what I was and wasn't good at, I was like 'yeahhh yeah sure dad I'll look into it....', but … Continue reading PR Interview #8: David Wilkes (aka, my dad!)

PR Interview #7; Bethany Ansell, Lemon Squeezy Marketing

I had the pleasure of meeting Beth towards the end of last year when she spoke at the Southampton Solent University PR Conference. At the conference, Beth, a former PR & Comms student at Solent, shared all about her work as a freelancer and founder of Lemon Squeezy Marketing. Read on to find out about … Continue reading PR Interview #7; Bethany Ansell, Lemon Squeezy Marketing