‘PR personality’: do you have to be an extrovert to work in PR?

The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does … Continue reading ‘PR personality’: do you have to be an extrovert to work in PR?

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“where’s the party at?” – my life as an ESFP

I was first introduced to the Myers-Briggs personality test whilst studying a Communications in Organisations unit on my PR course. Before I did the test, I had absolutely no idea it would be so accurate! Seriously, it was like reading the dictionary definition of myself. I got my family and my flatmates to do it too, to … Continue reading “where’s the party at?” – my life as an ESFP