Why there really is such a thing as bad PR (yes, even for the Kardashians)

Unless you were scrolling through Twitter with a blindfold on for the last couple of weeks, you'll have seen Kim K on your timeline. Probably more than once. The recent Kim K scandal I'm referring to, and what inspired this post, is the infamous 'appetite suppressing lollipop' palava we've seen unfold. Basically, she was endorsing … Continue reading Why there really is such a thing as bad PR (yes, even for the Kardashians)

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What will AI really mean for the PR industry? (TL;DR – it won’t take your job)

If you asked me what Artificial Intelligence was two and a bit years ago, I would have looked at you with a slightly blank expression on my face. Similar to this emoji, in fact: 🤨. Earlier this week, I read this piece by Stephen Waddington on the topic of how AI will impact PR skills and … Continue reading What will AI really mean for the PR industry? (TL;DR – it won’t take your job)

Why I’m loving Tesco’s Food Love Stories campaign

It involves food I LOVE storytelling You get actual recipe inspiration Is there anything not to love about the Food Love Stories campaign by Tesco?! I know it's not a new one, but I honestly think it's getting better with time. There's not many brands that are able to push a campaign for almost a year … Continue reading Why I’m loving Tesco’s Food Love Stories campaign

PR on the big screen: what lessons can we learn?

I might be almost 10 years late to the party, but this weekend I watched Hancock for the first time. The description on Netflix mentioned a 'boozy superhero' so I was expecting a Will Smith comedy classic...imagine my surprise when a PR guy turns up? This wasn't the first time this has happened; a few … Continue reading PR on the big screen: what lessons can we learn?

‘PR personality’: do you have to be an extrovert to work in PR?

The increase in use of personality tests, such as Myer-Briggs, have brought more attention to the personality labels ‘introvert’ and ‘extrovert’, but what personality type is needed to work in PR? Even though PR centres around relationship building, communicating and networking with different types of people, which undoubtedly requires a certain level of confidence, does … Continue reading ‘PR personality’: do you have to be an extrovert to work in PR?

THE PR Q&A: Experience over degree?

The first instalment of my brand new blog series is here! I received an email from a Marketing & Events student this week, and she asked a question that I asked myself a lot throughout my time at university: “I am a second year Marketing & Events Management student. I was wondering if the experience … Continue reading THE PR Q&A: Experience over degree?

Why should students freelance during university?

When you’re at university, what are the two main things you want? In my case, it was relevant work experience and money. Can you relate? In this blog post I’m going to talk through how freelancing during my time at university not only stopped me from having to work 10pm til 3am behind a bar, but … Continue reading Why should students freelance during university?

How I found my first freelance client… and how YOU can too

When researching ‘how to find freelance clients’ I found the usual answers of ‘network, use social media and cold email local businesses’. Did I find my first ever freelance client through any of these means? No. My first freelance client was a local hairdresser who had just moved to Aylesbury (near to where I live) … Continue reading How I found my first freelance client… and how YOU can too