a history of Guinness promotion: my trip to the Guinness Storehouse

When my parents said that whilst we were on a city break in Dublin we would be visiting the Guinness Storehouse, I thought it would purely involve Guinness tasting (not on my behalf, even the smell makes me gag!) but to my surprise there was a whole floor dedicated to the Advertising/Promotional side of the Guinness … Continue reading a history of Guinness promotion: my trip to the Guinness Storehouse

TMI: Are we oversharing on social media? #sosm2015

We all have that one Facebook friend who feels compelled to update everyone on every single life event they have, whether it be a  paper cut that "could have killed" them or how much alcohol they consumed the night before and how much they "wish Macdonalds delivered". But are we all guilty of oversharing on social media? … Continue reading TMI: Are we oversharing on social media? #sosm2015

5 reasons PR is not the career for you

I'll be honest with you, when I applied to university to study PR & Communications, I didn't really know what I was going to be doing, but the UCAS deadline (along with my parents) was nagging away at me. Luckily, I soon found I loved PR. But just in case that doesn't happen in your case, I've … Continue reading 5 reasons PR is not the career for you